FOR
IMMEDIATE RELEASE
CONTACT:
Steven V. Dubin, PR Works, (781) 582-1061,
sdubin@prworkzone.com
Cambridge’s own LaGroceria Restaurant stars as
set for MTV’s “MADE”
DATELINE:
CAMBRIDGE, MASS…LaGroceria restaurant, a
Central Square, Cambridge landmark, is the
choice venue for an episode of MTV’s new season
of “MADE” starring Keith Sidle.
The
contemporary, elegant atmosphere of LaGroceria
fine dining establishment offers the perfect
backdrop for one of Sidle’s key scenes
a dinner date.
“MADE” is
a reality show that offers one willing
candidate a chance to chase their dream and
make themselves over. This season, Sidle, a
burly 17 year-old outdoorsman, is on a mission
to transform his life. He wants to show his
sensitive side by being “MADE” into a graceful
ballroom dancer.
“MTV was
looking for an established neighborhood
restaurant, and since the producer is a fan of
our authentic ethnic cuisine, they decided we
would make the perfect backdrop for the show,”
explained owner Franco Mastromauro. LaGroceria
is one of the first of many independently owned
and authentic ethnic restaurants that make
Central Square a vibrant and unique community
and a destination for diners seeking
exceptional food and family hospitality.
Watch
MTV’s “MADE” on November 6, 2006 at 10 p.m., as
Sidle’s story plays out in Boston diners’
favorite restaurant, LaGroceria at 853 Main
Street in Cambridge.
LaGroceria is “Love on a plate…a very large
plate.”
Established in 1971 by Franco Mastromauro and
his two sons, Frank and Charles, as a small
breakfast and sandwich shop, LaGroceria has
grown to become a nationally recognized
Mediterranean restaurant rated as “Overall Best
Restaurant” by Gourmet Magazine, Zagat and
Fodors.
LaGroceria offers an extensive selection of new
recipes that are certain to please every
palate. From "Live’N Kickin Lobsters" to
“Sogliola Margherita” (pan fried fresh filet of
lemon sole sautéed in lemon caper sauce with
artichoke hearts); “Risotto Con Capesante”
(Italian Arborio rice with pan seared fresh
scallops, mussels, shitake mushrooms,
vegetables); “Bistecca di Manzo ai Ferri”
(grilled Delmonico rib-eye steak) and such
regional fare as Paella and Bouillabaisse and
savory delicate sauces, the Mastromauro
family’s passion for excellence is evident in
every bite.
Offering
exceptional cuisine and family hospitality,
LaGroceria restaurant offers authentic, freshly
prepared home-style in a casual, yet elegant
atmosphere.
In
addition to an extensive lunch and dinner menu,
corporate and special event catering is
available. LaGroceria is located at 853 Main
Street in Cambridge. For more information,
contact (617) 497-4214 or visit